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Colleen Valles

Freelance Sustainability writer

I help businesses tell their sustainability stories
with content that makes an impact.

What if you could …

Attract more customers
Publicizing your sustainability work in a relevant, compelling way aligns with today’s socially conscious customers.

Excite your employees
Keep your employees thrilled by their work through engaging communication that aligns core values and sustainability goals.

Win more business
White papers and case studies provide the credibility and support your team needs to win business from customers who demand more.

Impress your shareholders
Well-crafted speeches and presentations can motivate and inspire your shareholders through current challenges and future goals.

This is where I come in. I have years of experience crafting authentic, impactful content that can make your business stand out. 

Why me?

 

 I’m a writer who gets it. 

I spent a decade as a reporter, including covering the environment beat for the Associated Press. I further developed my interest in the environment and sustainability by covering land use, environmental management and transportation issues for an elected official at the county level.

I know how to get the word out.

I joined the county’s water agency during one of the worst California droughts in decades. There I helped executives and elected board members convey the messages about water conservation that led to a nearly 30 percent drop in water usage in a county of 2 million people.

I know how to handle sticky situations.

Years of media experience have shown me the best strategies to use when things don’t go as planned. Careful, consistent and truthful messaging can ease the difficulty. I can help you develop the right strategy and messages.

If you’d like to see some of my work, just ask! I’m happy to send along samples.

Packages & Services

The Connector

Keep in touch with your supporters and prospective clients with an informative monthly newsletter and accompanying social media post. A well-written newsletter can 

  • keep you top of mind with your subscribers;
  • position you as an industry expert;
  • let others know about your latest efforts;
  • be shared easily, thus spreading the word about your company.

The Change Agent

A case study shows how you solved a problem for a customer and builds confidence in potential clients that you can do the same for them. Show clients how your corporate social responsibility/sustainability efforts have benefitted an organization, industry, customer or group of people.  

The Industry Leader

You want to get found, and you want to give your audience good, useful information. That’s where long-form blog articles (about 1,500-3,000 words) come in. Longer articles fare better than short posts on Google, driving more traffic your way. They also help you tell your own story, engage your readers, and maintain your position as an industry leader.

This package includes one long-form post a month, including interviews, suggested placement of tweet boxes and subheadlines. 

Customize it!

Don’t see something that fits your needs? No problem. Contact me for a custom package.

My services include:

  • White papers: Useful for generating leads.
  • Website copy: This is where people go to learn about you. Make it count!
  • Speeches: Establish yourself as a thought leader, make connections and stand out.
  • Media relations: News releases, op-eds and letters to the editor get your ideas out into the public.
  • and more!

I’ve done work for …

Let’s Start a Conversation!